ERIN M. RIVERO
Ms. Rivero is Co-Manager of the non-profit Bookmark Bookstore whose proceeds support the Oakland Public Library. She is the former Senior Director of Editorial Creative for Peacock, NBCUniversal's premium streaming service. As an accomplished librarian, educator, digital media professional, and consultant, Ms. Rivero's previous engagements include Netflix, the LA Philharmonic, University of Southern California, and Torrance Public Library.
A NOTE FROM ERIN
I’m an experienced digital media and information professional based in California, with a love for the arts and human development at all ages and stages. I focus on fueling cross-functional collaboration, developing solutions-oriented teams and workflows, and overseeing quality contributions to make a significant impact wherever I find myself. As a product-oriented thought leader, I specialize in bridging the gap between design, product management, and engineering, with a unique blend of technical, soft, and strategic skills, and direct experience building and launching D2C applications from scratch. I enjoy applying over 15 years of wisdom I’ve gained in my career to create value for the organizations I serve, leaning on my invincible sense of humor, joie de vivre, and strong eye for detail. Whether virtually or in person, I look forward to crossing paths with you.
AWARDS, PUBLICATIONS, AND TRAVEL
2023
Winner: Apps & Software, Entertainment & Sports
Webby Award Winner for the 2022 Winter Olympics, NBCUniversal's immersive, fan-forward experience on the Peacock app.
2023
Co-Presenter, Taxonomy and the Evolution of Tagging
Co-Presenter and Workshop Lead at Sky Portugal Headquarters in Lisbon, resulting in 2024 Product roadmap adoption.
2020
Co-Author, Library Technology Report: Voice Assistants
Alexa, Siri, Cortana, oh my! This co-authored ALA Library Technology Report examines smart speakers and digital voice assistants, exploring their innovative applications and relevant ethical considerations in library and educational settings.
2019
Attendee, Taxonomy Boot Camp
Corporate-sponsored attendee at 2019's Taxonomy Boot Camp in Washington D.C., with a focus on case studies, tools, governance, and skill-building for emerging and established taxonomies.
2019
Attendee, SLA Annual Conference
Corporate-sponsored attendee for Taxonomy Division workshops and events at the Special Libraries Association annual conference in Cleveland, Ohio. Travel included a tour of the Rock & Roll Hall of Fame library and archive, as well as a visit to Edwins, the acclaimed restaurant featured in the Oscar-nominated documentary short Knife Skills.
2018
Lead Author, Dispatches from the Field of Prison Librarianship
Lead author for a book chapter contribution in Reference Librarianship & Justice: History, Practice & Praxis, edited by Kate Adler, Ian Beilin, and Eamon Tewell, from Library Juice Press. Featuring day-in-the-life correctional librarian and patron interviews, the chapter juxtaposes prison libraries in cinema and reality.
2017
Honoree, Ken Haycock Leadership Award
Recognized for leadership by peers and faculty of USC's Master of Management in Library and Information Science program.
2016
Honoree, SLA-SCC Travel Scholar
Recipient of the Special Libraries Association Southern California Chapter travel scholarship for annual conference attendance (Philadelphia, PA).
2010
Honoree, Paulo Freire Leadership Award
Awarded by faculty and administration at Chapman University for excellence in educational leadership and praxis.
2009
Honoree, DKG Female Educator of Promise Award
Annual recognition by Delta Kappa Gamma for an outstanding female educator of promise.
KEY PROFESSIONAL CONTRIBUTIONS
SR. DIRECTOR, EDITORIAL CREATIVE,
PEACOCK & SKYSHOWTIME
December 2021 - July 2024 | Sr. Director
April 2020 - December 2021 | Director
NBCUniversal, Los Angeles, CA (Remote)
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Leading a driven technical operations team of creative design and copywriting professionals in producing, optimizing, and managing metadata and imagery deliverables for Peacock, NBCUniversal's premium streaming service, and SkyShowtime, a joint venture of Sky and Paramount.
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Innovating in metadata governance, ML, and UX design through cross-functional collaboration to invent and execute external product feature enhancements and internal tooling improvements.
RESOURCE SPECIALIST,
USC LIBRARIES
February 2020 - April 2020
University of Southern California, Los Angeles, CA
Short-term project management overseeing LibAnswers system implementation, workflow recommendations, and roll-out for the Technical Services division of USC Libraries
AUTHOR,
ALA TECHNOLOGY REPORT
November 2019 - April 2020
American Library Association, Chicago, IL
Researching and co-authoring a multi-chapter manuscript on voice assistant technology for ALA's Library Technology Report series
EDITORIAL ANALYST, ORIGINALS,
NETFLIX, INC.
October 2018 - December 2019
Netflix, Inc., Los Angeles, CA
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Researching, categorizing, rating, and writing analysis for the Netflix Original film and television content library across a global footprint of 190 countries
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Providing descriptive metadata and strategic analysis for internal consumption across 18 departments, supporting creative brief development for artwork suites and campaigns
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Collaborating cross-functionally with technical engineers, developers, and editorial product analysts to support new feature enhancements
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Advising press, social, and risk management teams on positioning for cautionary material
LIBRARIAN,
TORRANCE PUBLIC LIBRARY
July 2018 - October 2018
Katy Geissert Civic Center Library, Torrance, CA
Providing reference librarianship, including technology instruction, reader's advisory, and information science expertise for the diverse community of Torrance
Specializing in audiovisual collection development through evaluation of film holdings and donations
LIBRARIAN,
CHAPMAN UNIVERSITY
February 2018 - October 2018
Chapman University Leatherby Libraries, Orange, CA
Supporting Chapman and Brandman communities in effective use of learning resources through exceptional reference services, instruction, and management of special projects
Serving as marketing co-editor for Leatherby Libraries print collateral and web presence
Specializing in literacy assessment best practice, archival processing QA, and analysis of library usage for annual Community of Readers program
METADATA SPECIALIST, ILS,
USC LIBRARIES
February 2018 - July 2018
University of Southern California, Los Angeles, CA
Six-month contract role developing metadata and search functionality testing procedures, documentation, analysis, and presentations for USC Libraries, with a special focus on Integrated Library System (ILS) post-migration project management and metadata solutions
Researching and responding to external and internal inquiries related to search behavior of Primo, the university’s ILS discovery layer
Serving as liaison between the ILS team and citation management web application vendors
DIGITAL ASSET MANAGER,
LOS ANGELES PHILHARMONIC
July 2017 - January 2018
Paroo Digital for the LA Philharmonic, Los Angeles, CA
Overseeing six-month project management of the LA Phil’s enterprise-wide Digital Asset Management System (DAMS) on-site launch and initial roll-out
Providing administration, strategy development, leadership communication, change management, and troubleshooting for DAMS implementation
Developing and delivering procedural documentation and coaching on the contribution, organization, description, and dissemination of assets in the DAMS
Serving as primary liaison between DAMS users, LAPA IT staff, and the Phil’s DAMS vendor to ensure ideal system functionality, data integrity, and continuous improvement
VIRTUAL INTERN, CONTENT STRATEGY,
DORITY & ASSOCIATES, INC.
May 2017 - August 2017
Dority & Associates, Inc., Denver, CO
Researching and developing a Library and Information Science career guide for the field of music librarianship
INFORMATION RESOURCES SPECIALIST,
LA COUNTY OFFICE OF EDUCATION
July 2015 - June 2017
Los Angeles County Office of Education, Santa Fe Springs, CA
Managing the Early Care & Education Resource Center as the acting solo librarian, bilingual classification, for LACOE’s Head Start division
Handling all day-to-day operations and long-term strategic leadership, including Integrated Library System administration, bilingual circulation and reference services, collection development, cataloging and data management, budgeting, marketing, and training and supervision of temporary office workers
Creating and presenting resource guides, instructional materials, and training workshops pertaining to clients as an integral part of the organization’s workforce development team
Recommending resources as a member of LACOE's Head Start School Readiness Committee and Curriculum Fidelity Sub-Committee
Serving as an interview panelist for the LACOE Personnel Commission
Change Management
Evaluation, Implementation,
and Workflow Improvement for Cross-Functional Teams
Product
Management
Testing, Launching, and Enhancing Product Features and Applications
Information
Management
Taxonomy Development, Metadata Optimization, and Technical Solutions
EDUCATIONAL EXPERIENCE
MMLIS ('17),
UNIVERSITY OF SOUTHERN CALIFORNIA
Faculty Recruitment and Development Committee Member | 2016 - 2018
Ken Haycock Award for Leadership | May 2017
President, Special Libraries Association Student Chapter | 2016 - 2017
Dean's List & MMLIS Four-Time Scholarship Recipient | 2016 - 2017
The Master of Management in Library and Information Science from USC's Marshall School of Business is distinguished by its unique focus on leadership communication and project management. Every course integrates virtual collaboration with geographically dispersed classmates and faculty, with options to pursue areas of personal research or career interest in individual or shared work products. MMLIS graduates are well-prepared for information professional roles and well-poised to advance the field of librarianship.
MAIS ('12), LATIN AMERICAN EMPHASIS
CHAPMAN UNIVERSITY
Ambassador Frank E. Baxter Fellow | 2011 - 2012 | Montevideo, Uruguay
Research Grant Recipient, Office of the Chancellor | 2011 - 2012 | Uruguay
Chapman's Master of Arts in International Studies is a multidisciplinary graduate program with a focus on global development, advanced second language acquisition, and fieldwork exploration. The Latin American emphasis includes in-depth study of Latin American identity, politics, social movements, and cultural expression.
MAT ('10), SECONDARY EMPHASIS
CHAPMAN UNIVERSITY
Paulo Freire Award for Excellence in Educational Practice | May 2010
Delta Kappa Gamma Award for a Female Educator of Promise | May 2009
Chapman's Master of Arts in Teaching program focuses on excellence in progressive educational praxis through a balance of theory and fieldwork practicum. With a secondary education emphasis, this degree is earned together with a K-12 California Single Subject Credential.
BM ('07), MUSIC EDUCATION
CHAPMAN UNIVERSITY
Music Education Award for Excellence in Music Education | May 2007
Conservatory's Principal Clarinetist & Concert Master | 2004 - 2007
Presidential Scholarship for Academic Merit | 2003 - 2007
At the Conservatory of Music, Chapman's Bachelor of Music in Music Education degree program focuses on developing a primary and secondary instrument, along with vocal music studies, rigorous music history and literature studies, theory, conducting, and beginning aptitudes across all instrument families.
RECENT RECOMMENDATIONS
"You've landed at the truly amazing Erin Rivero, no need to look further. She is the hire you need and the one who will supercharge your operation.
While I worked with her, Erin ran the metadata and design teams for two giant NBCUniversal launches... first Peacock which became the fastest growing streaming service in the US, and then SkyShowtime which launched in 22 countries. Imagine a scenario where you have to create and optimize complex sets of copy, metadata and imagery across tech systems and algorithms that are still being built, and then do it in 22 languages. That's Erin.
Absolutely, Erin is super strong in the written word, in TV tech, working with engineers, creatives, product folks... driving new requirements and features for startup enterprises. But building new businesses also requires building new cultures, and Erin's empathy and management styles were crucial to us creating a team vibe of folks who absolutely loved working together (but also liked to win and chased the goals super hard).
In conclusion, Erin is awesome and will be a great addition to your team."
Tom Blaxland
SVP, Content Ops & Editorial (Peacock & SkyShowtime)
NBCUniversal
Los Angeles, CA
"I cannot say enough good things about Erin. I have had the distinct pleasure of working with her and her team at Peacock for the past 3 years. Erin is a dedicated professional, a passionate advocate, and just an all-around wonderful person. Her leadership has had an enormous influence on the totally fun look and feel of the Peacock platform. She is a lover of detail and nuance, an outstanding manager and leader, and one of the best presenters I've ever seen. She exudes an irresistible combination of professionalism and joy.
I have also been fortunate to work with Erin on a few passion projects within NBC/Universal, and she really brings everything she's got to causes she believes strongly in. She is not afraid to respectfully press an issue and actively seek mutually beneficial solutions to sticky problems. But mainly Erin is a delight to be around. Her infectious personality, sharp intellect, well-earned self-confidence, and boundless compassion make it so you just want more and more of her in your life and work."
Adam Waring
Sr. Copywriter (Peacock)
NBCUniversal
Los Angeles, CA
"Erin is a world class coworker and even better person. Her passion, creativity, skill set, ingenuity, and ability to create and foster an incredible and supportive work environment are second to none. I consider myself extremely lucky to have spent four years working with Erin and am extremely confident that whoever gets the chance to do the same, for the rest of her career, will agree."
Benjamin Cross
Manager, Platform Editorial (Peacock)
NBCUniversal
New York, NY
ACADEMIC ENDORSEMENTS
"I had the pleasure of working with Erin in the capacity of a publishing project. She contributed a chapter to a book I edited, which was a year-long process. Erin oversaw composing the initial draft, responding to revisions, and communicating with co-authors to provide a very cohesive and compelling piece of writing on librarianship and social justice. The final chapter is a stand-out contribution to the book, and Erin has made the whole editing process much easier through her quick and courteous replies and strong initial contribution. This is someone you want to work with!"
Eamon C. Tewell
Reference and Instruction Librarian
Long Island University, Brooklyn, NY
"I had the good fortune to work with Erin via a virtual internship while she was a graduate student. The project involved a substantial amount of challenging research plus professional-level synthesis and presentation of her research findings in a manner easily accessible to a lay reader. Erin not only excelled at the research, synthesis, and presentation aspects of the internship but also managed to successfully navigate the common challenges of a virtual working relationship – self-direction, effective time management, and excellent communication processes... I would look forward to another opportunity to work with her. Great skills, great attitude, great execution!"
Kim Dority
President, Dority & Associates, Inc.
Denver, CO
"Ms. Rivero was one of my very best students... a stellar and dynamic performer and proved to be not only reliable, but also a team leader, and critical thinker in case problem solution analysis... She understands how to translate content effectively with a focus on audience--not surprising given that she also has worked in many capacities in different libraries, serving diverse populations... In sum, I am convinced that Ms. Rivero is a capable, highly professional, and goal oriented leader who will know how to connect vision with action."
Marion Philadelphia, Ed.D.
Professor of Clinical Business Communication
USC Marshall School of Business
Los Angeles, CA
"I had the pleasure of teaching Erin in USC’s Master of Library Science program, and am happy to recommend her to all wholeheartedly. Erin is curious, intelligent, quick to grasp new ideas, and relentless in her pursuit of knowledge... One of her greatest assets is her creativity and sincere desire for continuous improvement. She produced one of the single best term papers that I have ever reviewed... I have no doubt that she will succeed in all her future endeavors."
Kristina Batiste
Adjunct Faculty
USC Marshall School of Business
Los Angeles, CA
Tina Fey
“You can’t be that kid standing at the top of the waterslide,
overthinking it. You have to go down the chute.”
